PPC Matrics: A matter to understand for all PPC Managers.

One of the best thing with PPC advertising is the completeness of data. It is the only advertising medium that can give you an accurate data on how many paerson see your ads.

All the data is available with account managers but is really important to know what data to look at and what metrics really matters.

Below given are some of the metric used in PPC accounts and how to calculate them & what does they tell you:

Click-through Rate (CTR)

How to Calculate It: Clicks divided by impressions
What It Tells You: What percentage of the time an ad display leads a user to your site; which types of ads are most relevant and most stand out to searchers on a SERP
What It Doesn’t Tell You: Whether your ad actually left an impression (no pun intended, I swear) on the user who clicked or did not click; whether your clicks were the result of well-crafted ad language, or simply due to aggressive bidding
Best Used For Evaluating: Quality of your ad text
Who It’s Most Useful For: A new or re-focused website focused on bringing in new traffic; Sites primarily interested in exposure

Cost Per Acquisition (CPA)

How to Calculate It: Total spend divided by total conversions
What It Tells You: Your average cost for each conversion; how much you are spending for each sale, lead, or site registration
What It Doesn’t Tell You: Depending on the conversion, whether the acquisitions are actually improving or can be expected to improve your bottom line; whether you’re bringing in new customers, or simply generating repeat conversions from site loyalists
Best Used For Evaluating: Effectiveness of your bidding strategies
Who It’s Most Useful For: Site owners operating on a limited budget, seeking to exploit only the most efficient of keywords

Conversion rate (CVR)

How to Calculate It: Total conversions divided by total clicks
What It Tells You: The frequency with which ad clicks are leading to a desired user action
What It Doesn’t Tell You: Whether mid-to-low ad position is effectively leaving your site under-exposed
Best Used For Evaluating: Quality of your selected landing pages
Who It’s Most Useful For: Business-to-business sites seeking to bring in a large number of prospective clients at the start of a long sales funnel

Average Sale (Avg. Sale?)

How To Calculate It: Revenue divided by total sales
What It Tells You: Which keywords are bringing in big-ticket purchases; which ad language is most conducive to bringing in high-spending customers
What It Doesn’t Tell You: Whether the high-ticket sales correspond to high profit-margin items; how much you’re spending for these high-revenue purchases
Best Used For Evaluating: Whether or not your ad text speaks to the potential large-revenue consumer
Who it’s Most Useful For: Experienced e-commerce site owners seeking to tweak ad language or landing page selection to drive campaigns to peak performance

Return on Investment (ROI)

How To Calculate It: Net revenue divided by net advertising spend
What It Tells You: How much benefit you are getting for the money you are spending.

What It Doesn’t Tell You: Whether this ratio is the best way to evaluate your campaign’s success, or whether you are over-focusing on a ratio rather than on the bottom line

Best Used For Evaluating:Quality of your selected landing pages.

Who It’s Most Useful For: When calculated properly (taking into account every aspect of campaign revenue and potential revenue), ROI is relevant to all website owners

There’s no perfect metric with which you can analyze campaign success. As this list indicates, the most important metrics really can vary on a client-by-client, or an industry-by-industry basis. In addition, it is important to realize that all of your media campaigns – paid search, direct mail, outdoor, radio, social networking – interact with each other and, as a result, you can never be sure what keyword or ad language truly drove which purchase.

The nice thing about pay-per-click marketing, though, is that you have an idea. That’s a start.

Source:PPC Hero

New Google Adwords Interface

Google adwords launches a new interface beta for adwords advertisers. It has a good visuals and a nice navigation between campaigns and ad groups. A persone like me who is habitual of using the old interface must find it difficult to adopt it easily but I must say for new advertisers it is a gift from Google. New interface looks similar to graphing system used in Google Analytics. Some snap shots of new interface are given below.

It is also some what similar to Yahoo Sponcered Search interface. The update to this interface does not effect the way your Ads are running. Your biddings, Quailty Score, Budgeting will all remain same and similar in new interface. New interface in beta also gives you the opportunity to participate in surveys about the new interface.

The best things you can any time swith back and forth between new and old/ traditional interface.

Why Use Freelance PPC Service?

Benefits of using a Pay Per Click Freelance agent over employing your own staff:

Affordability Factor – Why hire a big agency that will charge you thousands of dollars for the same job that a PPC freelancer will do at a very lower rate. Also, big agencies charge you a percentage or you budget so whenever you want to increase your budget their fee will go up as well. Why be penalized for wanting to spend more.

Part Time Job – A Pay Per Click freelancer is not a full-time employ so all the combined costs with overheads like annual and sick leave, superannuation, work cover insurances. With the current market, the ability to switch jobs is relatively easy, so this expense at the beginning is a repetitive ongoing cost.

Great Flexibility in Time – These days, it seems that no one really cares enough to be reliable in their job. A pay per click freelancer can get the work done faster and be flexible at the same time, since the work can be done throughout the day from 6AM to 12PM instead of the 9 – 5 office hours.

Relevent Experience – Given the market today, it is very difficult to find someone who has the necessary PPC experience to provide your company with the best results.

No Leave Expences - What happens when someone calls in sick or is on annual leave? It can burden heavily onto your business and other staff.

Contract Fee is Nil - If you hire a PPC agency to have relief staff or assistance, the costs can be significant. They get a big hourly rate, and you pay a significant amount more per hour plus any fees for them to be there.

Google Analytics Benifits

source: seowhitehats

Google Analytics is one of the best tools that can be used to track and monitor the traffic performance of your site.  Owning a website on the internet is not the end of your marketing. It is necessary that you keep track of the performance of the site in search engines so that rankings can be increased.

Google Analytics is a powerful tool that gives you a better understanding on why web visitors visit your site. This is because Google Analytics provides information on which keywords are most effectively used in the website. On finding out which these keywords are, it is possible for the webmaster to enhance the number of visits to the site.

With the help of Google Analytics, it is possible to gain information on the way visitors visit the site and interact with it. This is because the webmaster will know which of the SEO campaigns help to deliver the best return on investment to the site, with the help of Google Analytics. And if you have installed software to find out internet marketing results of your website, Google Analytics helps in the tracking of results of internet marketing campaigns.

One of the tools used by Google Analytics is Google Adwords. With this service, it is possible to get high search engine rankings to your site. This is because google Adwords takes note of the major keywords in the website, and guarantees that your website appears in all search engine results.

There are other benefits that Google Analytics offers like:

1)Unlike other expensive visitor tracking services, it is free. This helps put Google Analytics at the top of the list.

2)Google Analytics helps find out where visitors tend to leave the check out and sign up process in the site. With this information, amendments can be made to modify the sign up process and make it more user friendly.

3)Google Analytics helps you find the pages and links in the website that visitors click on the most. With this information, you can improve the pages and position them and their links appropriately.

4)Google Analytics has a wonderful feature where you can also find out which site your website visitor had logged on before visiting your site.

5)You are offered visitor segmentation where you know how many new and returning website users there are to your website. You are also provided geographical information of the visitor and the referral source used by them.

6)Google Analytics offers not only search engine marketing media, but also helps in the tracking of other non-search engine marketing media.

7)On the overall, with the help of Google Analytics, it is possible to gain more customers if the results it provides are used wisely.

8)Google Analytics is a very easy and convenient service to use that is rather straightforward to use. There is no need in wasting time waiting for results.

9)If you own many websites, there is no need of logging in multiple times. With a single login, it is possible to keep a track on multiple websites.

So it can be seen that Google Analytics is a service that all webmasters should not forsake, but use to enhance the performance of the site on the internet.